The methods adopted by the construction industry to remedy Health and Literature review

The techniques embraced by the development business to cure Health and security non congruities and to guarantee that they to not rec - Literature audit Example A portion of the significant techniques were recognized from the revitalisation crusade which was directed by the HSE to help the development business become a more wellbeing and security condition to work inside. Simultaneously such strategies recognized related with the techniques referenced by the interviewees inside my outcomes. In this manner delineating that the distinguishing proof of a techniques to cure wellbeing and security non congruities was not all that troublesome and it likewise shows that experts inside the business know about such consistence issues as strategies have been recognized and made to guarantee that they don't happen later on. The strategies which were recognized inside the writing survey included data with regards to how the administration techniques, relating to wellbeing and security ought to be deliberately and appropriately distributed from the top administration down. Collins (2007). Conduct the board techniques which incorporate receiving progressi vely positive wellbeing the executives rules, for example, include and spur people don't complete reviews on the premise to discover blames and impart wellbeing and security viably. ... At last Singh, Hinze and Coble (2009) recommend assessments as a strategy to cure wellbeing and security non compliances. In correlation the strategies which have been referenced by the interviewees include: conduct the board methods, for example, inspiration, compelling correspondence, rewards (prizes), name and disgrace, red card yellow card framework, giving resistance notes on representatives portfolio, the executives procedures, for example, to show others how its done and not by analysis, law and guidelines to follow as an association, for example, the building site security handbook GF700, lastly preparing and instruction prerequisites previously and during a worker's excursion on a building site, for example, CSCS card conspire, and even administrative instructional classes for supervisors to go to would all be able to assist with guaranteeing wellbeing and security non similarities don't reoccur. Generally speaking one can infer that solitary two strategies recognized inside the writing survey and the interviewees are comparable which incorporate the CSCS card plot and the drove from the top administration down methodology. This represents all the techniques recognized inside the meetings are on the whole strategies which include created inside industry and are strategies which the association feels are compelling to cure wellbeing and security non congruities. It is anything but difficult to list or even recognize all the techniques that an association uses to cure wellbeing and security non similarities as showed over, the principle issue is the means by which viable are these strategies in guaranteeing that a restorative activity has been accomplished instead of a moment (non remedial) change. Consequently defenses from interviewees where surrendered to why they felt that these techniques will

The Race That Left Me Rolling :: Racing Sports Essays

The Race That Left Me Rolling It was a Saturday morning, and everything I could consider was the days race at Placerville speedway. I woke up right on time to have a decent breakfast, and to permit sufficient opportunity to prepare my racecar. It wasn’t until about 2:30 p.m. that I at last stacked my smaller person light into the trailer. At that point I drove directly to the course where I remained in line until 4:00 p.m. It appeared as though it would have been an extraordinary night for hustling. At about 5:00 pm, I moved onto the track to begin mudpack (this is the place you pack down the unnecessary mud from the dashing surface). I at last felt just as the night had started. After mudpack was done, I moved straight into the hot laps (four to five laps of training). My vehicle was running acceptable in hot laps, which fulfilled me. Next were the warmth races; the warmth races are a significant piece of the night, they choose climate I move to the headliner. The 12-vehicle field arranged to take the green banner, and I realized that I expected to complete at any rate fourth so as to move to the primary. I realized completing fourth would be know issue, since I was beginning the outside of the subsequent line (that places me in fourth position). At the point when I got the â€Å"one to go† sing, revealing to me it was one lap until the race began, my heart started beating. At the point when the green banner waved, I shot to the highest point of the circuit going into th ird situation in the primary corner. I remained high amiss two and got directly alongside second spot. My vehicle was going as quick as it could entering turn three permitting me to pass up the second spot vehicle underneath me. Since I was in second position, I should have simply been easily to move. On the last lap, one of the quicker folks from, that began in the rear of the field, made up for lost time to me and slide his vehicle under me to put me and into second. Despite the fact that I completed in third spot, I despite everything moved to the headliner. With all the fervor of the warmth race, it was no uncertainty that I was restless to begin the headliner. It was at long last time to begin preparing myself for the fundamental.

Interesting Items from the 2012 File Reading - UGA Undergraduate Admissions

Interesting Items from the 2012 File Reading - UGA Undergraduate Admissions Interesting Items from the 2012 File Reading We are still deep into reading freshman files, but here are a few interesting items about some of our applicants that we have learned from their files: Second place winner in a national texting tournament (over 500,000 participants), and was a part of a texting documentary National Bowling Champion (for age group) Numerous mascots for their HS team, from the Spartans to the Bears, and even one Mermaid Several applicants already had their own pilot licenses Founded clubs at their HSs or in the communities, such as an Anti-Bullying club, Pay It Forward club, Random Act of Kindness club, several BBQ clubs, Garden club, Rock Climbing club, Knitting club, Sandwich club (not club sandwich), Health club, Carpentry club, Investment club, and a wide range of other groups that are too numerous to name Atlanta Hawks Dancer Professional Recording Artist (actually, several of these!) Synchronized Swimmer Alpaca farm worker Worker in the Green Bay Packers press box Thousands of hours/miles spent traveling and volunteering around the globe by a huge number of applicants, with 6 of the 7 continents visited (did not see a trip to Antarctica) National Fencing Champion Leads in theater productions, ranging from Annie to Oliver and many others Family was offered over 50 cows (I believe the exact number was 57) for applicants hand in marriage on a trip abroad Numerous fluent bi-lingual and tri-lingual students, with one who I believe knows 7 languages CDC intern Fifteen plus applicants deferred their decision for a year, and spent time volunteering in South American, learning another language in China, attending a political science education program in Germany, and volunteering in poverty stricken areas in the United States. Wide range of Volunteer clubs/organizations were created, from Caring Crayons to Cleats for Christ (not all groups began with the letter C, I promise) GM for three Sports Fantasy Leagues (at one time) National Geographic Intern Intern for and small role in the TV show Walking Dead This is by no means a complete list of activities, clubs, sports, highlights, etc., only a partial glimpse into our applicant pool and the unique and interesting things they have done. These are only some of the things that stood out from the crowd during our file reading, so there are a number of other wonderful and amazing things our applicants have done. I just wanted to give you a glimpse of what we see. Go Dawgs!

Women and Love In Chaucer - 1988 Words

Women and Love In Chaucer Chaucers opinion of women and his views on love are very prominently featured in his poetry. Focusing on women, one must first examine the popular views concerning women during Chaucers time. Arlyn Diamond writes of Chaucer that, . . . he accepts uneasily the medieval view of women as either better or worse than men, but never quite the same. (Green 3) This is evident in Chaucers portrayal of women in such poems as The Wife of Bath and The Clerks Tale which assault the reader with antithetical views of women. The Wife of Bath is one of the most memorable characters Chaucer ever created. She is considered, in view of Diamonds statement, to be better than the men in her life. Patient Griselda†¦show more content†¦He gives the choice back to her affirming that he now understands women. The reader can devise two key points from the tale. Primarily, Chaucer portrays a kind of pity for women in his writing. The rape at the start, a common occurrence at the time, is dealt with swif tly and with compassion for the victim; a rare occurrence at the time. Secondly he expresses his desire for equality between the sexes. He does this by showing the consequences that transpire when one sex has control over the other. The Wife of Baths Tale is an example of female dominance. Chaucers ideal of equality is more clearly seen after analyzing The Clerks Tale. This tale is completely antithetical to that of the Wife of Bath. Where her tale focuses on the dominance of women over men this one is dedicated to exposing the subservience of the medieval woman. The clerk tells a tale of a peasant woman, Griselda, who marries a nobleman, Walter. He devises cruel ordeals to put her through in order to test her loyalty. She is led to believe that her children are taken away and murdered. Walter rejects her, and apparently substitutes her with a younger, more beautiful woman. This is a cause of suffering for both women. Griselda is forced to stand aside while her children are torn away from her to be killed, and she is pushed away by her husband who replaces her quickly. Her replacement, actually her twelve-year-old daughter, is also caused suffering due to her situation. She has beenShow MoreRelatedCourtly Love in The Knights Tale and The Wife of Baths Tale1353 Words   |  6 Pagescourtly love, which began in the Medieval Period and still exi sts today. While these ideals were prevalent in medieval society, they still existed with much controversy. Geoffrey Chaucer, a poet of the period, comments on courtly love in his work The Canterbury Tales. Through the use of satiric elements and skilled mockery, Chaucer creates a work that not only brought courtly love to the forefront of medieval society but also introduced feministic ideals to the medieval society. At times, Chaucer evenRead MoreThe Wife Of Bath s Tale By Geoffrey Chaucer And Le Morte D Arthur1133 Words   |  5 Pagesmaking men superior to women. Women were expected to please their husband and take care of the home. They were treated very unfairly compared to men. The stories, â€Å"The Wife of Bath’s Tale† by Geoffrey Chaucer and â€Å"Le Morte d’ Arthur† by Sir Thomas Malory reveal the values of society by adding satire and characterization. Chaucer incorporates satire in â€Å"The Wife of Bath’s Tale† to highlight the values of gender roles in society. Throughout the story, Chaucer demonstrates courtly love, sovereignty, andRead MoreSex in The Canterbury Tales Essay937 Words   |  4 Pages Geoffrey Chaucer uses sex as a manipulative instrument in The Canterbury Tales. Portraying sex as a power that women exert over men rather than the marital bond of â€Å"making love† makes evident Chaucer’s skewed views of love and marriage with underlying tones of misogyny. He expresses these views throughout the work, however, the theme of love and sex is most evident in the sub-stories of The Wife of Bath and The Miller’s Tale. Chaucer breaks the topic of sex into two basic parts: carnality and romanticismRead MoreEssay Immorality in Chaucers Canterbury Tales1646 Words   |  7 Pagesdisplay immorality in the Middle Ages. There are several characters whose stories are focused on presenting the immorality within their tales. Like that of â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale.† Chaucer utilizes these tales to display one specific immoral act, which is sexual sin or lust. Chaucer addresses the seven deadly sins in his novel; The Canterbury Tales, lust can be highlighted in two major tales â€Å"The Miller’s Tale,† and â€Å"The Merchant’s Tale† which help display key elements of the immoralityRead MoreThe Changing Society of the Middle Ages in The Wife of Bath Essay1098 Words   |  5 Pagestime Geoffrey Chaucer wrote The Canterbury Tales, the world was changing rapidly. A new social mobility was granted, and the middle or working cl ass was created. Before this, women were ignored and often blamed for the plights of their society, and the new social mobility opened many new doors for women. Women, whom for years were starved for control and influence in their world, suddenly could exercise power over their husbands and other men. An example of these revolutionary women can be seenRead MoreMarriage In Chaucers The Canterbury Tales1709 Words   |  7 Pagesmediocre stance on marriage, yet his tale is somewhat favorable towards the idea. In The Canterbury Tales, Geoffrey Chaucer incorporates marriage multiple times into the tales, some positive and others negative. When Chaucer wrote The Canterbury Tales in the late fourteenth century, marriage was seen was an exchange of property between families. Due to this, men held all the power and women lost their sense of freedom since they were seen as nothing more than objects that could be given away. In thoseRead More Chaucers Canterbury Tales - Marriage as Portrayed in Merchants Prologue and Tale1193 Words   |  5 Pagesto come through, but also includes the opinions of contemporary writers. Chaucer allows his views to be made known as the narrator and his views could also be said to infiltrate the speeches of the Merchant. Justinus and Placebos views are also accounted for as the fictional characters also air their opinions on the institution of marriage. In this way, Chaucer has allowed for a fair deal of discussion of marriage. Chaucer places the character of Januarie in Pavia, which has a reputation for brothelsRead MoreWilliam Chaucer s The Cock And The Fox910 Words   |  4 PagesBefore the written language, stories were passed down through generations by oral communication. This often led to variations in similar fables that many authors would then write out. Robert Henryson, the successor to Geoffrey Chaucer, wrote a comparable version of Chaucer’s The Nun’s Priest’s Tale called The Cock and The Fox. Although there are vast comparisons such as elaborate language, bestiary, and similar character development, each tale uses a different main action, has separate social aspectsRead More Chaucers Women From Eve to Mary Essay1272 Words   |  6 PagesChaucers Women From Eve to Mary The Middle Ages was an interesting time to be a woman. For centuries the church generally disapproved of, with equal measure, women and sex. Women were not even thought of as human beings, and were seen as necessary only in what they could do for their men. When the men left for the Crusades women were given a larger role in the upkeep of their husbands’ houses and estates, and assumed a more public role in the community. This gave the women a greater feelingRead MoreThe Canterbury Tales832 Words   |  4 PagesIn The Canterbury Tales, written by Geoffrey Chaucer, the stereotypes and roles in society are reexamined and made new through the characters in the book. Chaucer discusses different stereotypes and separates his characters from the social norm by giving them highly ironic and/or unusual characteristics. Specifically, in the stories of The Wife of Bath and The Miller’s Tale, Chaucer examines stereotypes of women and men and attempts to define their basic want s and needs. In the Miller’s Tale

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Brief Article Teaches You the Ins and Outs of Reserach Essay Depression Samples Essays and What You Should Do Today

Brief Article Teaches You the Ins and Outs of Reserach Essay Depression Samples Essays and What You Should Do Today The Benefits of Reserach Essay Depression Samples Essays You have to understand what the essay is for and understand what your professor want to become from you. If you are requested to compose an essay that's informative then never submit something which is a compare and contrast essay. It is possible to buy argumentative essay from a specialist writer. By abiding By the above-given ideas you will readily attain an impactful argumentative essay. With the assistance of such an outline, you will have the ability to learn how the paper will look like and will be capable of going from 1 paragraph to another smoothly. You have to write down the principal thoughts and highlight the principal points of the paper. High school research paper topics are extremely simple to write after you've completed the essential research. What's important is to divide the paper into the key topics and many subtopics. For me, writing essays isn't an easy job. Writing custom essays won't be an issue anymore if you observe the easy steps below. Our writing essays for college services are offered at quite reasonable prices. The Chronicles of Reserach Essay Depression Samples Essays It is sensible to imply that the growth of Externality (and decline of Internality) is causally associated with the growth in anxiety and depression. Depression develops in stages in line with the time the victim was exposed to the reasons for the depression. Although it is caused by pressure from the surrounding and too much stress it can still be controlled. Even though it can be successfully cured, it is always the better way to prevent the disease. Studies have indicated that there are lots of causes of childhood stress that are interrelated. Some researchers claim that the primary source of depression is genetic. Maternal depression and anxiety on fetal neurobehavioral development should develop into a bigger focus as we start to understand and find out more about embryonic improvement. Although the negative environmental elements can't be the most important reason for depression they may have a generally negative influence on the mental state of the human, thus, they become the crucial factor which causes depression because without their impact it couldn't develop. By downloading a sample, you are going to learn how to write reaction paper and prevent common mistakes. A reaction paper is a sort of written assignment, which demands personal opinion and conclusions on a particular article or abstract. Writing a reaction paper may be true challenge, but at exactly the same time it can help you to increase your analytical a bilities and share your opinion with the world! It can be quite a challenging task, so many students use examples to learn more about its structure and key features. Depression not only requires the mind, additionally, it includes the human body and thoughts. It is a bad feeling like you feel like you're going in circles in your mindset. It is known to have negative effects on the work performance and the ability to cope with people properly. It is diagnosed in an individual who seems to have lost hope due to an event or a situation that leads to bitterness, sadness, and inactivity. When taking antidepressants it's highly advised to observe a counselor or psychologist at the exact moment. Abnormal activity in the brain might also be affected by the genes. Thirdly, exercise is vital as it refreshes the human body and brain. There is likewise some weight loss related to depression. Impact of low-temperature affects the body, specifically, lessens the immunity, and that's why risks to acquire sick increases after the instances of freezing. Stress might occur on an everyday basis, but the basis for distress is a person's inability to manage the stressful issue accessible. There are likewise a few tips, which will enable you to prevent common mistakes. You should name the benefits of supporting your precise candidate. If you're or know someone who's depressed get assist. There are lots of solutions in solving depression.

International Journal Of Rotating Machinery-Myassignmenthelp.Com

Question: Discuss About The International Journal Of Rotating Machinery? Answer: Introduction Entrepreneurship is the key for the business organizations to provide unique and innovative products or services to the target customers. Entrepreneurship is the business strategy of undertaking financial risks by the business organizations in the hope of profit (Drucker 2014). This is because the target customers might not prefer the innovation in the product or service brought in by the company. This report introduces the smart and technological LINX cycling helmet launched by COROS. The report highlights background, idea of the product or the service along with analyzing the market. The marketing plan of the target customers is also developed along with analyzing the critical risks of for the company and the product. Background to the idea COROS aim towards launching a new product for the Australian market that will offer various services to the cyclists. The product aimed to be launched by the company is LINX smart cycling helmet. The company is located in Perth Australia. The company aim towards launching the LINX smart cycling helmet based on the demand of the Australian market. Cycling is highly preferred by the Australian population because the population is highly concerned about individual health and the environmental aspect. Moreover, mountain cycling is becoming highly popular among the youth and the tourist of the country. Therefore, the company is excited to launch the LINX smart cycling helmet due to the different innovative features of the product (Kirzner 2015). The idea behind the launch of the LINX smart cycling helmet is to provide smart features to the cyclists along with ensuring safety for the cyclists. For example, mountain cycling provides opportunity of exploring the scenic beauty that riders wants to capture. Therefore, capturing and video recording of the scenic beauty while riding is a facility preferred by the cyclists. Alongside, measuring the heartbeat and calories burned are additional features that are preferred by the cyclists. The companies found the preferences by analyzing the Australian market and therefore, aim towards fulfilling the demand of the customers. The LINX smart cycling helmet launched by the company has various innovative features included in the helmet (Barringer 2012). Mission By launching the LINX smart cycling helmet, the company wants o increase the profit margin of the business. This will be a one of its kind-cycling helmet, as other helmets in the market only offers safety features to the cyclists. The company hopes to educate and enlighten the customers about the appropriate use of the smart helmet. Additionally, the company also aims towards giving fun and exciting features to the cyclist while cycling for the purpose of adventure, exercising and daily use. This will help in creating a unique image in the eye of the customers and they will look for the company and its products years after years for innovative service. The management of the company will find great satisfaction in regards to the way the population will live a healthy life as well as contributing to the community and the environment (Kelly, Singer and Herrington 2012). Product offering The LINX cycling smart helmet has wide range of unique and innovative services to offer along with ensuring safety. The main priority of the company is to ensure safety for the cyclists. Thus, the helmet is manufactured by polycarbonate shell with EPS impact foam with aerodynamics-optimized ventilation up to 15 vents. For making the product available for wide range of customers, the helmet will be available in both medium and large sizes. This will helps in reducing the level of sound for the cyclist so that their level of concentration increases thereby, mitigating the probability of accidents (Sheard and Corsini 2012). The helmet also provides the facilities of receiving and making calls along with listening to music and voice navigation. Due to such features offered by the helmet, bone conduction transducers type of speaker was used with 100-decibel speaker sensitivity (ElHansy et al. 20117). The LINX smart cycling helmet can be used for daily used as well as mountain cycling. Con sidering this features, the company has used wind resistant microphone. The battery capacity of the helmet will be approximately 10 hours per day and is manufactured by lithium. As a result, the battery used for the helmet exhausted less battery in spite of using calling and music facilities. The compatibility of the helmet will include 4.0, iOS and android devices. Additionally, the company has also considered that the weight of the helmet needs to be minimal. This will put less pressure for the cyclists thereby, mitigating the chances of neck and shoulder pain. Therefore, the weight of the helmet will be approximately 400 grams. In spite of having so many features included in the helmet, the product is certified by consumer product safety commission. For the customers, the company has kept one-year warranty period in case of emergencies such as breakage and disfunctioning of the features (Vdovin 2013). Market analysis Prior to the launch, the company needs to analyze the present market both in terms of industry and in terms of the competitors. This will allow the company to used appropriate marketing strategies in terms of promotion, distribution, innovativeness and pricing strategies. Analyzing the market will allow COROS to understand its position compared to the other companies in the market that offers similar products. Industry analysis P- Australia is governed by federal constitutional monarchy under the parliamentary democracy E- They have a strong economy with variety of natural resources. Their trade is based on the five principles of unilaterism, non discrimination, separation, transparency and indivisibility of trade policies. S- Aborigines were the first people of Australia. English is the most common language spoken in Australia. T- The access to internet by the Australian households has grown over the years. Expenditure on research and development has also reached the highest level. E- The continent has a large portion of unique plants and animals that cannot be found anywhere. The challenges include global warming, conservation of marine fauna, ocean dumping, and so on. L- The legal system is based on the rule of law, justice and independence of judiciary. They have eight state and territory systems and one federal system (Kremer and Symmons 2015). From the PESTLE analysis of the Australian market, it can be suggested that the country has a strong and stable political scenario that facilitates the growth of business organizations along with launching new products by the existing business organizations. The country has one of the growing economies and GDP in the world favoring business ventures. The legal system is also stable facilitating the growth of business in the country. Based on the above analysis, it can be suggested that the launch of LINX smart cycling helmet by COROS is appropriate. Competition In order to analyze the current market, the company will use Porters five forces. This will help in determining the attractiveness of the industry. According to (E Dobbs 2014), Porters five forces includes industry rivalry, threat to substitutes, and bargaining power of the buyers, suppliers, and barriers to enter the market. Threat of new entrants As mentioned by (Yunna and Yisheng 2014), the entry barriers of the market is the potential threat for the new products entering the market. This combines the economy and the operational scope such as cost structure, product differentiation, customer loyalty and the switching cost. The helmet manufacturing industry is a large industry globally that includes high capital costs that indicates high total and fixed costs. High amount of economies scales is noticed in the helmet manufacturing industry due to which the cost capital needs effective management. This will allow effective management of project resources for manufacturing helmets in terms of finance. The main aim of the company is to provide additional facilities to the customers along with ensuring safety while cycling. The factors that will help the product are the innovative features. The latter factor is dependent on the management of the company as the expansion of the helmet manufacturing industry is slow, as it is not fa vored by most of the population. Threat of substitute products As mentioned by Porter and Heppelmann (2014), except recession the purchasing of products are not hampered. Theoretically, the role of substitute products aims towards reducing the cost or charging higher price for the product. The organizations in the hotel manufacturing industry can compete with each other based on the innovativeness of the product. The competition between the manufacturers is also based on the unique facilities they can provide along with safety for the cyclists (Fischberg et al. 2013). Bargaining power of suppliers The suppliers of the helmet manufacturing industry might become powerful if the company emphasizes more on the demand of the customers rather than considering the the command for the business shares. The customers are vulnerable to product differentiation and costs of the product. Therefore, the customers will not prefer spending extra amount due to the market demand of the product. In addition to, if the features affect the image and quality of the LINX smart cycling helmet (Lee, Kim and Park 2012). Bargaining power of the buyers The helmet manufacturing industry might be affected by the bargaining power of the buyers, as they are concerned in purchasing the product. The group of buyer for the LINX smart cycling helmet includes the health fitness individuals, customers for using cycling daily and the tourists. The strategy is restricted for the aforementioned group as targeting other customers will incur loss for the organization (Marshall 2013). Threat of competitors The level of competition is based on the size and the number of competitors that are present in the potential market. The market competition is fierce when it comes to product differentiation and switching the cost that are rather low. The competition emphasizes costs that are more fixed (Rothaermel 2015). Primary target market In order to launch the unique and innovative product, COROS needs to target the potential customers. As commented by Liao et al. (2012), targeting customers allows the business organizations to emphasize on the needs and demands of the customers thereby, implementing operational, pricing and promotional strategies accordingly. The customers targeted by the organization are the children, young adults and the tourists. The Australian population suffers various complications in terms of health due to unhealthy lifestyle and diet. Therefore, they suffer from disorders such as obesity and other diseases. Therefore, targeting the children and the young adults are justified selection by the company. The additional features incorporated by the company within the helmets will attract the children and the young adults to exercise and use cycling for daily use. Features such as listening to music, making calls and video recording will influence the target customers for cycling. Additionally, the company has also targeted the tourists that prefer adventure and mountain cycling. The helmet will be extremely beneficial for the tourist as they will be able to record the areas they are exploring. Targeting the tourists is a business strategy implemented by COROS to invade the secondary markets as well. If the features and the benefits of the helmet will spread among the tourists, the company will be able to promote the helmet to other countries by word of mouth. Therefore, the company can prepare for international expansion in future. Marketing As commented by Ananda, Hernandez-Gracia and Lamberti (2014), marketing helps the company in communicating the products and its features to the target customers. Therefore, appropriate marketing will help COROS in communicating the unique and innovative features of the product to the target customers. This will help in making the product known among the target customers along with maximizing the sales. Sales maximization will help COROS in earning profit and expand the business. Product The product launched by COROS is LINX smart cycling helmet. The helmet differs from the normal cycling helmets as it offers wide range of services. The helmet weighs only 400 gms and is manufactured by polycarbonate shell with EPS impact foam. The helmet has the facility of video recording that will help the customers to capture the scenic beauty for leisure purpose. On the other hand, the helmet also offers facilities such as making calls, listening to music and audio GPS navigation. Therefore, the helmet can also influence the decision of the customers for using cycling at a regular basis for work purpose. This will be beneficial for the individual customers as well as the environment. Pricing Based on the target customers and the wide range of facilitates offered by the helmet the company has implemented penetration pricing strategy for the helmet. The starting cost of the helmet for the Australian population is minimum $200. The company has kept low price for the product initially, as this will help in convincing the customers for buying the helmet. The low price will not make the target customers think much before investing or purchasing the product. Comparatively low price of the helmet will help in attracting more customers when the product will be launched. Distribution COROS has decided to distribute the product from the stores. The product will be sold from various shops that are selling bicycles and the shops that are selling exercising equipment. Distributing the helmet from the store will allow the customers to evaluate the product physically. This will provide an opportunity for the customers to understand the features of the helmet thereby, influencing the purchasing decision. Apart from the distributing the product from the stores, the company will distribute the helmet online. Selling the product online will provide an opportunity for the company to reach out to customers even in the absence of the stores (Meng and Chatwin 2012). Therefore, this will provide opportunity for COROS to invade the secondary market as well. Promotion COROS has used various types of promotional strategies in to order to communicate the product to the target customers. As a promotional strategy, the company displayed displayed the features of the LINX smart cycling product by organizing a grand opening of the product. Keeping in the the innovative features that can influence the target customers for using the product, COROS has decided to associate the product with one of the youth icons or celebrities. This was a psychographic segmentation used by the company for attracting the customers. Alongside, as the promotional strategy, the company will be releasing the videos concerning the product by broadcasting it through social media (Bakshi and Gupta 2013). This allowed the company to promote the product by livestreaming videos related to the product and attracting the customers. Financial plan Startup expenses Legal $1,300 Brochures $3,580 Consultants $3,000 Insurance $2,400 Rent $4,400 Store setup $10,000 Other $2,500 Startup assets Cash required $67,123 Startup Inventory $16,027 Other current assets $0 Long term assets $59,170 Startup Funding Startup expenses to fund $27,680 Startup assets to fund $142,320 Total funding required Non-cash assets $75,197 Cash requirement $67,123 Additional cash raised $0 Cash balance on starting date $67,123 Total assets Current borrowing $10,000 Long term liabilities $20,000 Accounts payable $0 Other current liabilities $0 Total liabilities Planned investment $140,000 Critical risks However, there are some significant risks of launching the LINX smart cycling product. The company predicts that the product might fail in attracting the potential customers. This is because the company might fail to create a unique image in the eye of the target customers. The children and the young adults might not consider the beneficial aspect of the cycling both in terms of the environment and in terms of individual. Therefore, the target customers might not prefer to buy the LINX smart cycling helmet. On the other hand, the target customers might not prefer buying the smart helmet due to its various technological features. Such as the parents might hesitate in allowing the children to use the helmet while cycling due to features such as making calls, video recording and listening to music. The parents might think such technological features will restrict the target customers from concentrating while cycling. As a result, the chances of accidents while wearing the helmet is more compared to normal cycling helmets. Conclusion In this report, it can be concluded that the new, unique and innovative product COROS wants to launch for the Australian market is the LINX smart cycling helmet. The helmet is one its kind as it provides various other services along with ensuring safety for the cyclists. The helmet had facilities such as measuring the heartbeat, number of calories burnt along with making calls, video recording and voice GPS navigation. Keeping in mind the daily needs and health of the population, the company has selected the young adults and children as the target customers. A financial plan for the launch of the cycling helmet is done for estimating the overall budget. The market and competitors analysis highlights that Australia is a stable company and favors the launch of the new product. Additionally, a marketing plan is devised for the company to launch the product that includes product, price, promotion and place. References Ananda, A.S., Hernndez-Garca, . and Lamberti, L., 2014, June. RENL: A framework for social media marketing strategy. In 1st Annual EDIM PhD Conference, Milan, Italy (pp. 11-12). Bakshi, G. and Gupta, S.K., 2013. 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